Measuring what matters in social analytics

Impressions without context are noise. Reach without content quality is luck. Engagement without goal alignment is theater.

A better hierarchy starts with account health, then content performance, then narrative learning — what hooks, formats, and timings deserve another cycle.

MarketFlow emphasizes account-level and post-level clarity so weekly reviews produce actions: double down, retire, or redesign.

If a metric can’t change next week’s calendar, it probably doesn’t belong on the first slide.